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Teaching

Hong Kong University of Science and Technology

Brand Management (Undergrad)

  • Spring 2022, course eval: 4.55/5 (dept avg: 4.10/5)

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University College Dublin

Marketing Management (MSc in Management)

  • Spring 2025, course eval: 3.82/4 or 4.77/5

Brand Management (Undergrad)

  • Fall 2022, course eval: 3.66/4 or 4.58/5

  • Fall 2023, course eval: 3.80/4 or 4.76/5

  • Fall 2024, course eval: 3.81/4 or 4.76/5​​

  • Fall 2025, course eval: 3.59/4 or 4.48/5

Firms, Customers, and Society (Undergrad), Co-teaching

  • Fall 2025, course eval: 3.22/4 or 4.02/5

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